Apple Appoints The Founder Of VR Content Firm Jaunt

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Apple just did one more major appointment to drive its AR plans. The media has found that Apple lately appointed the establisher of VR content startup Jaunt, Arthur van Hoff, as a Senior Architect for an unidentified team. While it is not specific what he will be conducting, van Hoff is an expert of video creation and multi-camera systems for VR and AR, not to cite snapping 3D pictures employing depth-sensing cameras. He had been assisting Jaunt move its aim to AR till he resigned in December last year.

The appointment comes only 2 Months after Avi Bar-Zeev (HoloLens co-creator) departed Apple after 3 Years of work believed to be connected to the firm’s projected AR device.

There are a number of possible jobs for van Hoff’s expertise. He can assist with the progression of the speculated headset, comprising the making of content. On the other hand, there are also speculations of Apple including laser-supported cameras to the iPhone to snap depth info that just is not possible with the current setup of rear cameras.

On a related note, if you are thinking how serious Pinterest is about converting itself into more of a shopping service, here is your answer: the firm has just appointed Jeremy King (ex-Walmart CTO) as Head of Engineering. King led e-commerce team at Walmart and managed most of the digital strategy of the retailer, comprising online grocery pickup and in-store pickup of online orders. He also spearheaded the firm’s innovation arm dubbed as Walmart Labs.

While Amazon carries on to rule the e-commerce sector, media claims the online sales of Walmart increased by 40% in 2018 below his leadership. Pinterest constantly launched out shopping-associated functions over the last few years, such as visual search and product pins for products you can purchase.

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